Competition for top accounting jobs in Seattle can be intense, so you need the backing of a strong personal brand. When presenting yourself to employers, they look at the whole package — i.e., your personal brand — instead of examining just one aspect of your fit for the job,
These days a strong personal brand is a must to get noticed by employers. In this case, you are the product and your brand image represents how you want to be perceived by others. If your personal brand doesn’t currently align with the image you want to project, learn how to fine-tune it.
5 Ways to Improve Your Personal Brand
Clean Up Your Social Media Presence
If any aspect of your social media presence is publicly available, you better believe potential employers are checking it out. Separate your professional presence from your personal one, and put the latter on lock down. Make sure all content shared publicly aligns with the image you want the world to see.
Gain a Following
Present yourself as an industry influencer by sharing and curating content people want to read. Use LinkedIn’s publishing platform to create unique, industry-relevant content on a regular basis. Post interesting information on your professionally-designated social media accounts at least several times per week, but preferably daily. The more you share, the more your profile will rise.
You’ll also want to launch a professional website. Include the URL in the bio of all your public social media accounts and incorporate a link back to the site in as much of the content you share as possible.
Send a Consistent Message
You want potential employers to be able to look at your website, social media pages, LinkedIn blog, and everywhere else you share content and see the same personal brand. If you send mixed messages, they’ll be confused as to who you really are and what you have to offer.
Always consider your brand before posting content, to make sure the information you’re about to share is consistent with your message. It’s also a good idea to use the same bio on sites across the board, tweaking it as needed to fit the parameters of each platform.
Focus on Networking
You might have the strongest brand in the business, but you won’t get very far if no one knows about it. Make a point to get out to networking events at least once per week, so you can broaden your contact network. The more people you meet, the greater your chances of finding the job you want.
Make Learning a Priority
Innovation is key at top companies, and this shouldn’t be any different with your personal brand. Take every opportunity to learn and grow, because the more you know, the stronger your brand will be. In addition to adding new skills to your resume, be sure to write about them on your LinkedIn blog and social media accounts.
Planning to embark on a search for a new accounting or finance job? Accountingpros Recruiting + Staffing wants to help! Get in touch today to connect with leading Seattle employers looking for talent like you to fill competitive temporary/contract, contract-to-hire, and direct-hire positions.