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You maintain a laid back work environment where spending a few minutes on LinkedIn throughout the day is encouraged. Typically, you use this time to see what those in your network are up to and maybe send a request to connect or two. What you don’t realize is you should actually be connecting with 50 new people each day.

At first, this number might sound a bit high, but it’s not. The more people you know, the more opportunities at your fingertips, so get online and start connecting.

Three Reasons to Make 50 LinkedIn Connections Daily

Chances are, you don’t know enough people to expand your LinkedIn network by 50 each day, without sending invites to strangers. While a bit intimidating, this gives you the opportunity to break out of your bubble and connect with an entirely new set of professionals.

Meet New People

Having an expansive network is never a bad thing. When you’re looking to hire, you’ll already have several possible candidates right in front of you. On the flip side, if you ever decide to leave your current job, you’ll already have a vast amount of connections at other employers.

Beyond hiring possibilities, new contacts can turn into new clients, new partnerships, and open the door to other business opportunities that wouldn’t have been possible otherwise.

Promote Your Company

Making new contacts on LinkedIn is a great way to get your company name out there. Especially helpful for smaller businesses, many people who receive your request to connect will conduct an online search for you company to see what it’s all about. This will raise brand awareness and get your busineses on the radar of as many people as possible.

Gain a Larger Audience

If you regularly publish content on LinkedIn, you want to maximize your readership. When you have a large amount of connections, your posts will naturally gain more traffic, because they’ll appear in a high volume of feeds. Plus, when you write something that really resonates with people, they’ll share it with their own connections, further increasing your audience.

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